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Tour De France and AEG now partners

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About This Page: This is a discussion on Other Sports within the LetsGoKings.com forums, at Los Angeles Kings Hockey Fan Forum.
The partnership will leverage marketing assets and media associated with each event, including on-site visibility as well as broadcast components. AEG Sports president Andrew Messick characterized the deal as ASO

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June 16th, 2008, 10:27 PM

tom91381

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Tour De France and AEG now partners

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The partnership will leverage marketing assets and media associated with each event, including on-site visibility as well as broadcast components. AEG Sports president Andrew Messick characterized the deal as ASO and AEG “working together to promote each other’s races.”
At least it will be a write off?

VeloNews | TdF, Amgen Tour partner on promotions | The Journal of Competitive Cycling.

I think come Feb. we will be seeing the top Cyclist in the world in our own back yards, and I'm sure there will be a tie in with a finnish within the confines of there Staples / Nokia Live venture for the final day of raceing..

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