The Chicago White Sox and Chicago Blackhawks of the National Hockey League (NHL) today announced a unique partnership between the two sports organizations. The new marketing partnership, one-of-a-kind among sports franchises, gives the Blackhawks a significant presence within U.S. Cellular Field, home of the White Sox, during the 2008 season.
Throughout this season the White Sox will incorporate the Blackhawks during in-game activities, including a “Shoot the Puck” competition held once a game atop the home dugout. The White Sox also will hold “Blackhawk Night” at the ballpark on Saturday, August 23. That night will include appearances from Blackhawks players and legends, and fans will have the opportunity to purchase Blackhawks game tickets for 2008-2009.
“The Blackhawks and White Sox are a perfect match in Chicago sports,” said Brooks Boyer, White Sox vice president and chief marketing officer. “We share a very similar fan base, one that places the utmost value on winning and demands it from their teams. Our visions are anchored in passion, pride and tradition, mirroring the values of our fans.”
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White Sox And Blackhawks To Partner In 2008
White Sox And Blackhawks To Partner In 2008 
