The National Hockey League is trying to score more goals in the digital world.
It launched an online site Wednesday, timed with the start of this year's Stanley Cup playoffs, that focuses on video content, a growing trend on the Internet.
The NHL hopes to draw in the tech-savvy fan, most likely to be a highly educated guy with a good income, who is crazy about hockey.
"This entire experience was crafted to really super-serve our avid fans with content," said Andre Mika, the NHL's vice-president of broadband and new media.
Called the NHL Network Online, it will have seven channels, including one channel that will feature a Monday-to-Friday program called "The Hockey Show" to which all 30 NHL teams will contribute video.
The main NHL.com page will have links to the new site.
The Canadian Press: NHL tries to score in digital world with video content to woo avid fans
NHL tries to score in digital world with video content to woo avid fans
NHL tries to score in digital world with video content to woo avid fans 
