The NHL today launches a new NHL.com and a new Web strategy that the league hopes will show advertisers that hockey is a good national buy. NHL audiences are scattered among regional cable channels and team Web sites, explains NHL VP John Collins. "We have to aggregate every asset we have" on the Web site, he says. "We're trying to grow our North American footprint."
The site is certainly pretty nice, with tons of video. The league is now producing an ESPN-like show called The Hockey Show, which is on the site. My favorite part is the deep library of game highlights -- lengthy highlights from every game going back nearly three years.
Can NHL's Web Strategy Make a Difference? - Technology Blog - Kevin Maney - Tech Observer - Portfolio.com
Can NHL's Web Strategy Make a Difference?
Can NHL's Web Strategy Make a Difference? 
