While no official numbers have been released, team president of business operations Luc Robitaille said the Kings are losing millions of dollars a year, even more than before the NHL lockout that was supposed to solve team's financial woes.
Front-office members say the ticket increases will bring the team more in line with other NHL teams, and they claim that the Kings are in the bottom half of the NHL in terms of average season-ticket prices.
The Kings say that increasing ticket prices now will improve their bottom line, increase the chances of signing young stars such as Anze Kopitar and Jack Johnson to long-term contracts and prevent future steep increases.
``We don't want to have one good year and say, `OK, prices are going up 25 percent,''' chief marketing officer Chris McGowan
Kings announce season-ticket price increases - LA Daily News