An actual logo? I like the crown. Do you want an actual King on the jersey? Or maybe the Lion King? Martin Luthor King? Or just a jersey with this guy on it...
I'd rather teams make extra cash with extra jerseys than put ads on them as seen in one of these other threads, but I was actually really happy when all the teams had to go to two. I'm also not a big fan of constantly changing the jerseys, and living in Vancouver, that happens ALL the time. It's hard to keep up and have a modern jersey for at the games, but whatever, I guess the league needs the cash. If not, I suppose some will fold, and Bettman will move them even DEEPER south. The New Mexico Los vendedores de Hielo! Attendence, Bettman! Well, we all know he doesn't actually watch hockey.